Set the shelf price
Start from the RRP inc VAT, the pack format and the ABV. Duty is calculated from the current UK band for that product type.
Pricing for drinks producers
Know exactly what's left after duty.
Ladder builds a full discount ladder from a single RRP, strips out VAT and UK alcohol duty, and shows the margin per bottle and per case at every tier of trade.
How it works
Add your real costs
Liquid, bottle, closure, label, packaging, logistics — as many lines as your bill of materials needs.
See the ladder
Retail, trade, wholesale and distributor prices per bottle and per case, with the margin that survives duty at each tier.
Built for the awkward conversations
When a distributor asks for another fifteen percent, you'll know in seconds whether there's anything left in it — and what the RRP would need to be if there isn't.